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The Freedom Riders 2022
Skills & Tools:
- Custom animal illustration and gradient shading
- Crest design and hashtag integration
- Adobe Illustrator, layered brushwork
- Political and movement-based visual identity
Role
Designer
Date
2022
Freedom Rider Apparel Catalogue
Project type: Logo Design · Brand Identity · Print Layout · Social Media Graphics · Campaign Messaging · Visual Strategy
Developed a bold, cohesive brand identity for the Freedom Riders 2022 movement, including a custom logo, flyers, print materials, apparel, and social media graphics. The visual language emphasized strength, unity, and motion, centered around a stylized horse and maple leaf crest.
Deliverables included campaign-ready assets for both digital and print platforms, ensuring consistent messaging across social media, community outreach, and event marketing. The design captured the movement’s spirit of freedom, patriotism, and grassroots mobilization.
The Freedom Riders 2022 logo is a bold and dynamic emblem, shaped as a black shield outlined in striking red and white—symbolizing protection, strength, and unity. Arched across the top is the group’s name, “Freedom Riders 2022”, in a distressed, impactful font that evokes movement and resilience.
At the heart of the design is a powerful, stylized horse head, flowing with silver gradients that suggest speed, freedom, and spirit. The horse is partially encircled by a vivid red maple leaf, integrating Canadian identity with a sense of patriotic pride and natural strength.
Beneath the central image, the hashtag #MANDATEFREEDOM anchors the logo’s purpose—a clear call for liberty, autonomy, and collective action.
Altogether, this logo captures the essence of the Freedom Riders movement: courageous, driven, and unified in the pursuit of freedom.
